Uncovering The Value Of Social Intelligence For B2B Companies

Business-to-business (B2B) companies that do not already have a social media strategy or a listening platform are at risk of being left behind. While social media and business-to-consumer (B2C) companies are natural bedfellows, organizations selling to businesses no longer have an excuse to avoid the data social media creates. But still, many B2B companies hesitate to develop and implement social intelligence strategies because they aren't sure that the same opportunity exists for them in social media. A recent Forrester survey showed that early B2B adopters see value in listening to social media, and they are already developing social intelligence strategies and seeing real business results. This report highlights what B2B companies do with social data now, where they can improve, and the steps B2B companies can take toward social intelligence today.