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For B2C Marketing Professionals

Understanding China: The Opportunities And Challenges

A Technographics® Document

May 14, 2012

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Why Read This Report

For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies looking to enter — and succeed in — this market. This report gives guidance on what makes China unique at a macro level, explains why China is an interesting market for companies, and gives an overview of the attitudes and behaviors of Chinese consumers.

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Table of Contents

  • Understanding The Chinese Market: Setting The Stage
  • Understanding The Chinese Consumer
  • RECOMMENDATIONS

  • Companies Need To Offer Unique Solutions To A Unique Market
  • Supplemental Material
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