Understanding Online Payment Preferences In Europe
Alternative Payment Systems Provide Opportunities For European Merchants
August 29, 2011
Why Read This Report
The European online payment landscape is highly fragmented, with different payment methods achieving varied adoption levels across European countries. One in two European online buyers does not own a credit card and therefore cannot pay with Europe's most commonly offered online payment method. Therefore, alternative online payment methods like PayPal or online banking transfer systems are commonly used in some markets, but not all. eBusiness and channel strategy professionals who want to increase online sales need to understand this complex landscape and choose which alternative payment systems can help them to drive conversion.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Strong National Preferences Persist For Online Payments
- Alternative Payment Methods Have Mainly Struggled, Except For PayPal
- Merchant eBusiness Executives Should Consider Alternative Payments
- Maximize Opportunities By Implementing Alternative Payments
- Supplemental Material
- Related Research Documents