Skip to main content

Save or Share this Report

For CIOs

Understanding The Australian Mobile Customer, Part 2

Smartphone Adoption By Age

May 28, 2014

Primary author headshot


Why Read This Report

In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing departments might be taking the lead on developing mobile personas, the tech management department should take the lead on app design and development — and collaborate with the marketing team to deliver new customer experiences and outcomes. Understanding your customers and their mobile usage, preferences, and platforms will help you develop an outside-in approach to mobile app development. This report — the second in a six-part series focusing on the preferences and behaviors of mobile consumers in Australia — focuses on the smartphone operating system preferences of different age groups. Whether you're designing mobile apps for younger or older adults or offering different services to different age cohorts, it's important to understand which devices and platforms they're using.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).