Trends Report

Understanding The Business Intelligence Growth Opportunity

Advanced Analytics And Cloud Drive Future Growth

September 20th, 2011
Holger Kisker, Ph.D., null
Holger Kisker, Ph.D.
With contributors:
Pascal Matzke , Boris Evelson , Miroslaw Lisserman

Summary

2011 and beyond will be the era of business intelligence (BI) innovation and growth. No other software segment enjoys the same positive market dynamics of advancing technologies, business innovation, and companies' implementation plans. However, customer needs are changing quickly, and traditional BI technologies will soon face the first signs of market slow down. Vendors need to understand the changing dynamics in the consolidating BI market and prepare for future growth in new markets. They should focus on advanced analytics and a cloud strategy with flexible deployment options supporting new business models.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.