Understanding The Changing Needs Of The US Online Consumer, 2010
An Empowered Report: How Online And Mobile Behaviors Are Changing
December 13, 2010
Why Read This Report
For the first time ever, the average US online consumer reports spending as much time online as he or she does watching TV offline. Trending data from 2007 shows that while consumers are continuing to expand their online behaviors, they are more selective about what they're doing online. Many behaviors are limited to a select group of users. But as consumers are streamlining their behaviors on the "traditional" Net, they are also increasingly expanding their activities to the mobile Internet. The Technographics® data presented in this report will help market research professionals understand the existing online landscape as well as prepare for where online consumer behavior is headed.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Vendor Selection Aids
- Technographics® Tracks More Than 100 Online Consumer Behaviors
Table of Contents
- Consumers Reveal Their Online Behaviors
- Broadband Becomes The Norm
- The Adoption Of Online Activities Varies Widely
- Advanced Mobile Activities Continue To Gain Ground
WHAT IT MEANS
- The Key To Deciphering Consumers' Online Behaviors Is To Look To The Future
- Supplemental Material
- Related Research Documents
Best And Worst Of Website User Experience, 2010
February 4, 2011 | Adele Budovsky
The Best Of Web Site Brand Experiences 2010
November 8, 2010 | Ron Rogowski
Data Essentials: A Snapshot Of US Online Consumers
June 28, 2010 | Jacqueline Anderson