Trend Report

Understanding The Methods And Techniques For CX-Driven Transformation

Derek Miers
 and  three contributors
Oct 18, 2013

Summary

Companies that set out to transform the customer experience (CX) they deliver need to redesign their firms from the outside-in — starting with the experience they want customers to have and then aligning people, processes, and technology to bring it about. That implies building clarity of purpose, designing the change program to make the transition, and then ensuring that the program leads to a change in how the organization operates. However, there are many challenges associated with translating strategic intent into action, and the traditional inside-out view taken by many EA professionals does not help. To overcome these obstacles, they need to understand the techniques used in CX programs, and translate the outputs of these techniques into a comprehensive architecture that supports the customer experience. This is the third report in our EA and CX series.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).