Trends Report

Understanding Online Payment Preferences In International Markets

March 18th, 2010
Zia Daniell Wigder, null
Zia Daniell Wigder
With contributors:
Patti Freeman Evans , Brendan McGowan


A knowledge of consumer payment preferences in international markets is essential to successful globalization: In few other areas does consumer behavior vary as greatly as it does in online payments. In Europe and Asia, in particular, preferred online payment methods shift substantially between countries. Retailers need to tailor their payment options to different local markets in order to overcome what has traditionally been a hurdle to new entrants capturing local market share.

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