Unleash Your Digital Predator

March 8th, 2017

Ted Schadler VP, Principal Analyst

Nigel Fenwick

With contributors:

Pascal Matzke , Martin Gill , Annika Gunderson , Christine Turley

Summary

Today’s customers — consumers and businesses — expect to integrate your products and services into their digital world. Your employees do, too. CIOs who fail to reshape their business as fundamentally digital invite disruption from the outside. Those who succeed can become disruptors. This report reveals the role of digital experiences as a catalyst to win, serve, and retain customers in the age of the customer.

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