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For CIOs

Unleash Your Digital Predator

March 8, 2017


Why Read This Report

Today's customers — consumers and businesses — expect to integrate your products and services into their digital world. Your employees do, too. CIOs who fail to reshape their business as fundamentally digital invite disruption from the outside. Those who succeed can become disruptors. This report reveals the role of digital experiences as a catalyst to win, serve, and retain customers in the age of the customer. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new data, examples, and ideas.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Digital Transforms The Game Of Business
  • The Threat Is Strategic, But The Response Remains Tactical
  • Don't Develop A Digital Strategy; Digitize Your Business Strategy
  • Master Digital Customer Experience And Digital Operational Excellence
  • Recommendations

  • No Matter Where You Are Starting From, Collaboration Is King
  • What It Means

  • Digital Ecosystems Will Recast The Economy
  • Survey Methodology
  • Related Research Documents

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