Application programming interfaces (APIs) sit at the heart of digital business transformation; however, digital business pros often misrepresent or, worse, misunderstand the value of APIs. To help their API strategy succeed, digital business professionals should manage APIs as a product, with all that entails — an owner, documentation, support, a road map, and an investment pipeline. This report helps digital business execs change the conversation on APIs, focusing on the business value they deliver and the support that needs to be in place for strategies to succeed.