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For eBusiness & Channel Strategy Professionals

Unlock The Business Value Of Your API Strategy

How APIs Drive A Digital Business Agenda

September 26, 2016

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Why Read This Report

Application programming interfaces (APIs) sit at the heart of digital business transformation; however, digital business pros often misrepresent or, worse, misunderstand the value of APIs. To help their API strategy succeed, digital business professionals should manage APIs as a product, with all that entails — an owner, documentation, support, a road map, and an investment pipeline. This report helps digital business execs change the conversation on APIs, focusing on the business value they deliver and the support that needs to be in place for strategies to succeed.

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Table of Contents

  • APIs Underpin Digital Business, But Not Everyone Gets Them
  • Your API Strategy Must Span Both Business And Technology
  • Recommendations

  • APIs Are Your New Shop Window, So Treat Them As A Product
  • What It Means

  • The API Conversation Must Feature Business Value
  • Supplemental Material
  • Related Research Documents

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