Trends Report

Untangle The Mobile Advertising Vendor Landscape

Narrow Down Your Options Based On Your Mobile Advertising Requirements

December 22nd, 2014
Jennifer Wise, null
Jennifer Wise
With contributors:
Srividya Sridharan , Richard Joyce , Susan Bidel , Elizabeth Ryckewaert

Summary

In a race to be first to market, mobile ad tech vendors today continually emerge, merge, and morph. As a result, marketing leaders can't decipher what vendors can actually do or which to partner with to deliver on their mobile advertising needs, ultimately struggling to make sense of the convoluted mobile ad tech landscape. This report will help marketing leaders understand the ever-changing mobile ad tech partner options and guide them to better partner selection.

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