Report

Updated 2011: Use Social Media To Boost Your TV Audience

July 25th, 2011
With
Matthew Dernoga
Michael Glantz
and David Cooperstein

Summary

Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends. There are new platforms that enable TV networks to grow audien

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.