Report

Updated Q1 2012: Use Social Media To Boost Your TV Audience

February 21st, 2012
With Contributors:
Matthew Dernoga
Michael Glantz
and David Cooperstein

Summary

Social media is changing the way audiences engage with TV. Led by Generation X and Generation Y, audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends. There are new platforms

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