Trends Report

Upgrade Your Marketing Plans With Push Notifications And In-App Messaging

September 16th, 2015
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Rusty Warner , Luca S. Paderni , Julie Ask , Jennifer Wise , Kasia Madej , Matthew Izzi

Summary

Push notifications and in-app messaging offer new opportunities for marketers to engage their audiences in their mobile moments. But these opportunities for engagement are a double-edged sword: If your messages aren't relevant, and you aren't providing visible value with them, you run a real risk of disappointing customers. Brands that can harness the power of contextual data to consistently deliver customer value will deliver compelling brand experiences that will build brand preference and, ultimately, loyalty. Read this report to discover the 10 best practices that B2C marketers should follow to maximize mobile engagement with push notifications and in-app messaging.

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