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For B2C Marketing Professionals

Use Amazon Search To Ignite Product Discovery

April 6, 2017

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Why Read This Report

Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon.

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Table of Contents

  • Search Marketing Shouldn't Focus Solely On Google
  • Amazon Is A Shopper's Search Engine
  • Use Organic And Paid Methods To Drive Amazon Discovery
  • Recommendations

  • Be Aware Of Amazon's Shortcomings
  • What It Means

  • Amazon Will Challenge Google And Facebook For Ad Dominance
  • Supplemental Material
  • Related Research Documents

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