Use Analytics To Gauge Your Content Marketing Success

April 1st, 2016

Laura Ramos Vice President, Principal Analyst

With contributors:

Ryan Skinner , Peter O'Neill , Matthew Camuso , Peggy Dostie

Summary

Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about products and features to delivering valuable information that addresses consumer interests or drives business results. This report helps marketers compare their current content marketing practices against those with advanced technology and process maturity. It shows how analytic, collaborative, and real-time publishing technologies are paving a new path to content marketing success.

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