Use Customer Analytics To Get Personal
Analytically Driven Personalization Increases Retention And Return
February 17, 2012
Why Read This Report
Companies personalize products, offers, content, and communications for a variety of reasons — to treat customers uniquely, to make them feel special, and to encourage them to spend more. Firms rely on various analytical methods, including recommendation engines, business rules, and collaborative filtering, to make personalization work across inbound and outbound customer interactions. This report highlights how customer analytics should serve as the foundation for personalization efforts across channels.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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