Use Customer Journeys To Guide Your Digital Insurance Transformation
Processes: The Digital Insurance Strategy Playbook
November 9, 2016
Why Read This Report
Digital insurance teams are keen to digitize the customer life cycle from end to end. They want to cut costs and offer convenience by enabling customers to get quotes and buy, manage, and renew policies online. But this push to 100% digital sales and service can result in misunderstandings of customer behaviors and preferences, as well as low adoption of the newly developed digital tools. This report explores how to use customer journeys to guide the design, development, and delivery of your digital insurance strategy.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Digital Insurance Strategies Are Too Inside-Out
- Use Customer Journeys To Guide Your Digital Transformation
- Make Customer Journeys Part Of Your Design And Delivery Process
- Preempt Internal Resistance
- Supplemental Material
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