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For eBusiness & Channel Strategy Professionals

Use Customer Journeys To Guide Your Digital Insurance Transformation

Processes: The Digital Insurance Strategy Playbook

November 9, 2016

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This is the Processes report in The Digital Insurance Strategy Playbook For 2017.

Why Read This Report

Digital insurance teams are keen to digitize the customer life cycle from end to end. They want to cut costs and offer convenience by enabling customers to get quotes and buy, manage, and renew policies online. But this push to 100% digital sales and service can result in misunderstandings of customer behaviors and preferences, as well as low adoption of the newly developed digital tools. This report explores how to use customer journeys to guide the design, development, and delivery of your digital insurance strategy.

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Table of Contents

  • Digital Insurance Strategies Are Too Inside-Out
  • Use Customer Journeys To Guide Your Digital Transformation
  • Make Customer Journeys Part Of Your Design And Delivery Process
  • Recommendations

  • Preempt Internal Resistance
  • Supplemental Material
  • Related Research Documents

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