Why Read This Report
Digital insurance teams are keen to digitize the customer life cycle from end to end. They want to cut costs and offer convenience by enabling customers to get quotes and buy, manage, and renew policies online. But this push to 100% digital sales and service can result in misunderstandings of customer behaviors and preferences, as well as low adoption of the newly developed digital tools. This report explores how to use customer journeys to guide the design, development, and delivery of your digital insurance strategy.
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