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For Customer Insights Professionals

Use Marketing Dashboards To Uncover Customers' Behavior

A Practical Guide For Business And Technology Professionals To Build Effective Marketing Dashboards Together

March 7, 2016

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Why Read This Report

Customer insights (CI) professionals are tasked with measuring, analyzing, and optimizing marketing activities. But they struggle to find the right dashboard to share insights across the organization. CI pros also face challenges in translating business dashboard needs into technical requirements, creating a wedge between application development and delivery pros (AD&D) and CI pros. In this report, CI pros will learn how to harness the core capabilities of dashboards and how to connect with AD&D pros to turn dashboard dreams into reality.

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Table of Contents

  • CI Pros Struggle To Move Beyond Basic Marketing Dashboards
  • Use Dashboards To Turn Marketing Data Into Insights
  • Create A Phased Approach To Building Marketing Dashboards
  • Select Dashboards That Meet Your Business Needs
  • Recommendations

  • Align Your Marketing Dashboard Strategy With Systems Of Insight
  • Supplemental Material

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