Skip to main content

Save or Share this Report

For Customer Insights Professionals

Use Marketing Dashboards To Uncover Customers' Behavior

A Practical Guide For Business And Technology Professionals To Build Effective Marketing Dashboards Together

March 7, 2016


Why Read This Report

Customer insights (CI) professionals are tasked with measuring, analyzing, and optimizing marketing activities. But they struggle to find the right dashboard to share insights across the organization. CI pros also face challenges in translating business dashboard needs into technical requirements, creating a wedge between application development and delivery pros (AD&D) and CI pros. In this report, CI pros will learn how to harness the core capabilities of dashboards and how to connect with AD&D pros to turn dashboard dreams into reality.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • CI Pros Struggle To Move Beyond Basic Marketing Dashboards
  • Use Dashboards To Turn Marketing Data Into Insights
  • Create A Phased Approach To Building Marketing Dashboards
  • Select Dashboards That Meet Your Business Needs
  • Recommendations

  • Align Your Marketing Dashboard Strategy With Systems Of Insight
  • Supplemental Material

Recommended Research