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For B2C Marketing Professionals

Use Social Technographics® To Better Serve European Audiences

Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience

December 9, 2016

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Why Read This Report

Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in interacting with brands on social media, and the behaviors they engage in on these sites. This report takes a look at EU5 consumers' attitudes toward social media to highlight specific patterns in their behaviors and illustrate how marketers can use Social Technographics to get to know their audiences better.

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Table of Contents

  • Social Technographics Map Social Channels To The Consumer Journey
  • Recommendations

  • Use Forrester's Social Technographics To Guide Your Social Strategy
  • Supplemental Material
  • Related Research Documents