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For Enterprise Architecture Professionals

Use The Customer-Obsessed Operating Model To Drive Strategic Portfolio Optimization

Continuous Improvement: The Strategic Portfolio Management Playbook

June 12, 2018

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This is the Continuous Improvement report in The Strategic Portfolio Management Playbook For 2019.

Why Read This Report

Mushrooming demand for new products and services in today's fast-paced business environment challenges portfolio management. Funding strategically aligned initiatives and directing valuable resources to the right initiatives requires consistent, focused, strategic portfolio management practices. Enterprise architecture (EA) and portfolio management professionals should leverage Forrester's customer-obsessed operating model (COOM) as part of a decision-support framework to identify high-value initiatives and avoid wasting critical resources. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Portfolio Optimization Is Challenging For Customer-Obsessed Firms
  • Drive Strategic Portfolio Management With Customer Obsession
  • Recommendations

  • Use Customer Obsession To Drive Strategic Portfolio Management
  • Related Research Documents

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