Trends Report

Use The Service App Store To Enable Customer Obsession In I&O

July 21st, 2016
Elinor Klavens, null
Elinor Klavens
With contributors:
Glenn O'Donnell , Eveline Oehrlich , Vanessa Wegner , Diane Lynch

Summary

Emerging from consumer app store models, the service app store concept is now becoming an alternative for infrastructure and operations (I&O) professionals because business technology (BT) users gain great benefit from the experience. Earlier service catalogs lack full self-service for customers and integration across portals that have proliferated in the enterprise. The service app store represents the convergence of portals, software marketplaces, and service catalogs but is not yet truly a distinct product category. The service app store fills an important void; however, be mindful of cultural challenges inherent in its implementation.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.