Trends Report

Use Visual Design To Help Unify The Digital Customer Experience

October 17th, 2011
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Vidya Drego , Allison Stone

Summary

Customers expect the companies they do business with to coordinate services and designs across channels. The first — and most elemental way — to demonstrate and deliver on this expectation is to use image styles, typography, and layout techniques that are easily recognizable across multiple touchpoints. This document outlines the aspects of the visual design experience that allow firms to present a unified face to its customers regardless of touchpoint.

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