Tool

Use In-App Messaging To Drive App Updates

Screen-Shot Examples Of In-App Messaging Highlight Best Practices
April 5th, 2019
With Contributors:
Erin Sellers
and Rachel Birrell

Summary

One of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent nudging trumps ultimatums, especially if switching costs are

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