Trends Report

Use Instagram Now

Before The Rules Change

April 29th, 2014
Nate Elliott, null
Nate Elliott
With contributors:
Melissa Parrish , Collin Colburn


Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than their Facebook posts — and 120 times higher than their Twitter posts. This report examines why marketers from a range of categories find such strong interaction from Instagram users and reveals why the site will deliver engagement for a limited time only.

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