Best Practice Report

Deliver The Metrics That Matter With The Objectives And Key Results Framework

August 2nd, 2021
CL
Cinny Little
With contributors:
Margo Visitacion , Gene Leganza , Chandler Hennig , Karsten Monteverde

Summary

Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Technology executives should use the time-tested objectives and key results (OKRs) framework to help them align with business teams on the metrics that matter. Data-to-insights teams align on OKRs with the business areas they work with, such as marketing, sales, digital, product management, customer experience (CX), and customer support. Read this report to learn how to explicitly connect data and insights to the business outcomes that matter.

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