Report

Use The Power Of B2B Digital Ecosystems

CIOs Will Be Orchestrators Of Digital Ecosystems To Boost Innovation, Production, And Go-To-Market Capabilities

April 23rd, 2015
With contributors:
Pascal Matzke, Nigel Fenwick, Carmen Margarit-Stoica

Summary

Business-to-business (B2B) digital ecosystems drive a fundamental shift in the way companies cooperate and compete with one another. Through the continuous exchange of information and the collaboration around data businesses, CIOs can drive faster innovation, more efficient production, and more agile go-to-market activities. In turn, this has big strategic implications for CIOs and their business technology strategies. Digital ecosystems empower the CIO to become a critical business enabler by providing a technology platform to redefine approaches toward innovation, knowledge management, supply chain optimization, product development, and sales and marketing. CIOs who define a clear strategy to exploit the possibilities that digital ecosystems offer for their organizations position themselves as powerful change agents. This report, which focuses on B2B ecosystems, is the first in a three-part series and helps CIOs develop a successful technology strategy for digital ecosystems.

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