Use Third-Party Content To Attract And Persuade Elusive B2B Buyers

Decision-Makers Prefer Neutral Expertise And Data When Selecting Technology Solutions
June 23rd, 2016
With Contributors:
Peter O'Neill
Matthew Camuso
and Rachel Birrell


What you have to say to business buyers is more important than where you choose to say it. Content that is credible, objective, and trustworthy fits the bill, but only if marketers use qualified experts independent of their brand and influence to deliver

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