Report

Use Third-Party Content To Attract And Persuade Elusive B2B Buyers

Decision-Makers Prefer Neutral Expertise And Data When Selecting Technology Solutions
June 23rd, 2016
With Contributors:
Peter O'Neill
Matthew Camuso
and Rachel Birrell

Summary

What you have to say to business buyers is more important than where you choose to say it. Content that is credible, objective, and trustworthy fits the bill, but only if marketers use qualified experts independent of their brand and influence to deliver

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.