Using Digital Channels To Create Breakthrough Multichannel Relationships

How eBusiness Executives Can Adapt To Changing Consumer Behavior
February 5th, 2010
With Contributors:
Kate van Geldern
and Elizabeth Stark


Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods — they now routinely use digital channels to gather informatio

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.