Report

Using Digital Channels To Create Breakthrough Multichannel Relationships

How eBusiness Executives Can Adapt To Changing Consumer Behavior
February 5th, 2010
With Contributors:
Kate van Geldern
and Elizabeth Stark

Summary

Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods — they now routinely use digital channels to gather informatio

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