Trends Report

Using Facebook As A Content Platform

Optimize Your Products For Emerging Social Media Channels

May 6th, 2011
With contributors:
Mark Mulligan , Annie E. Corbett

Summary

The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social network, has benefitted from the popularity of social gaming and is now keen to expand the role of other forms of content within the site. Facebook has always been about distribution and engagement, and now it is looking to continue that logic by focusing on monetization. Media companies and other content providers — including marketers seeking to use rich content to engage consumers — must build platforms such as Facebook into their content strategy, but they must first innovate their products so that they maximize the potential of these new social distribution channels.

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