Using Webisodes Effectively: Maximizing The Potential Of The New Online Video Format

February 27th, 2009
Mark Mulligan
Bobby Tulsiani
and Laura Wiramihardja


Adoption of unproven formats seems risky in an economic downturn. But Webisodes are emerging as an effective way of engaging online audiences, especially with overall audiences for online video continuing to grow. Although users expect to get the content

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