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For B2C Marketing Professionals

Vendor Landscape: Creative Advertising Technologies, Q3 2017

Technology That Makes Brand Experiences Smarter, Faster, And More Relevant

September 27, 2017

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Why Read This Report

The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a post-digital approach to creating ad experiences for their customers that are relevant, valuable, and more personalized than they have ever been before. Read this report to learn how marketers are changing the way they think about the creative process, and see which technologies can help advance your approach to developing post-digital brand experiences.

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Table of Contents

  • The Creative Process Needs To Evolve
  • Two Ad Technologies Have Emerged For The Post-Digital Era
  • Like All Adtech, These Tools Must Offer A Wide Range Of Integrations
  • Creative Adtech Empowers New Collaborators In The Creative Process
  • Recommendations

  • Explore Creative Adtech Offerings From New And Existing Partners
  • Supplemental Material
  • Related Research Documents

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