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For Customer Insights Professionals

Vendor Landscape: Customer Analytics Service Providers, Q2 2017

Tools And Technology: The Customer Analytics Playbook

May 16, 2017

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This is the Tools And Technology report in The Customer Analytics Playbook For 2017.

Why Read This Report

Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need. Unfortunately, in a crowded landscape with more than 50 vendors competing for market share, selecting one is not an easy task. This vendor landscape report separates the market into six segments to help CI pros know where to start.

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Table of Contents

  • Service Providers Up-Level Your Customer Analytics Game
  • Diverse Analytics Challenges Demand A Flexible Services Approach
  • Few Major In Customer Analytics; Many Minor In It
  • Recommendations

  • Ask About ROI And AI; Then Try And Buy . . . Oh My!
  • Supplemental Material
  • Related Research Documents

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