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For Customer Insights Professionals

Vendor Landscape: Customer Journey Analytics Providers

Align Journey Analytics Objectives With The Right Partner

October 13, 2016


Why Read This Report

Customer experience (CX) and customer insights (CI) professionals use journey analytics to help them identify what customers are doing, thinking, and feeling; the touchpoints that they use; and the people whom they interact with along the way. However, CX and CI pros need the right tools and technologies to help drive deep touchpoint analysis and activate insights. This report reviews the rapidly evolving journey analytics landscape and provides a decision framework that will help CX and CI pros find the right vendors for their customer journey analytics objectives.

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Table of Contents

  • Journey Analytics Spurs Customer-Obsessed Insights
  • Navigate Journey Analytics Offerings By Use Case
  • Four Capabilities Differentiate Vendors
  • Identify Why You Need A Journey Analytics Tool Before Jumping In
  • Recommendations

  • Select Journey Analytics Vendors That Will Go The Extra Mile
  • Supplemental Material
  • Related Research Documents

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