Vendor Landscape: Digital Asset Management, 2017
Cloud, Convergence, And Analytics Will Disrupt The Market
April 10, 2017
Why Read This Report
As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, and relatively few big-name vendors offer DAM solutions. This report categorizes DAM vendors that best fit the most common use cases, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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Table of Contents
- DAM Wants To Be The Center Of Your Content Universe
- Digital Asset Management Supports Three Distinct Scenarios
- Five Factors Will Continue To Disrupt DAM
- Shortlist Your DAM Vendors Based On Key Selection Criteria
What It Means
- Vendors That Embrace Cloud And Integration Will Disrupt The Market
- Supplemental Material
- Related Research Documents
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