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For Application Development & Delivery Professionals

Vendor Landscape: Digital Asset Management, 2017

Cloud, Convergence, And Analytics Will Disrupt The Market

April 10, 2017

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Why Read This Report

As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, and relatively few big-name vendors offer DAM solutions. This report categorizes DAM vendors that best fit the most common use cases, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • DAM Wants To Be The Center Of Your Content Universe
  • Digital Asset Management Supports Three Distinct Scenarios
  • Five Factors Will Continue To Disrupt DAM
  • Shortlist Your DAM Vendors Based On Key Selection Criteria
  • What It Means

  • Vendors That Embrace Cloud And Integration Will Disrupt The Market
  • Supplemental Material
  • Related Research Documents

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