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For Application Development & Delivery Professionals

Vendor Landscape: Digital Experience Platforms

Three Classes Of Vendors Tackle The Multichannel Experience Mandate

May 16, 2016


Why Read This Report

Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-end experiences from a fragmented product landscape. Tech vendors try to help by bringing more complete digital experience portfolios to the market. In this report, we define the components of a digital experience platform, explore the vendors delivering these solutions, and provide insight into the approaches they take to enable the delivery of digital experiences. This report is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Embrace Ecosystem Integration To Support The Customer Life Cycle
  • Architecture Is The Litmus Test Of The DX Platform
  • Digital Experience Platform Vendors Align With Three Strategies
  • Recommendations

  • Find The Right Balance Between Vendor Loyalty And Vendor Lock-In
  • Supplemental Material
  • Related Research Documents