Vendor Landscape: Mobile Engagement Automation Solutions
Mobile Moments Demand Speed, Speed Demands Automation
November 22, 2016
Why Read This Report
With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors: mobile engagement automation. This report helps B2C marketers and digital business professionals understand this emerging landscape and find the right partner based on go-to-market strategies, current capabilities, and sophistication of automation. This is an update of a previously published report; Forrester periodically reviews it and updates it as needed.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Tools And Templates
Vendor Selection Aids
- Companies Differ In Their Go-To-Market Strategies
Table of Contents
- Mobile Moments Are At The Heart Of Consumer Engagement
- Marketers Fall Short In Their Customers' Mobile Moments Today
- A New Vendor Category Emerges: Mobile Engagement Automation
- Today's MEA Vendors Provide An Emerging Toolkit
- Choose A Strategic Partner With A Shared Future Vision
- Supplemental Material
- Related Research Documents
Brief: Digital Platforms Free Video From TV's Shackles
August 17, 2015 | Jim Nail
Brief: Airlines Must Embrace Mobile Moments To Differentiate
March 10, 2016 | Xiaofeng Wang
Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)
September 16, 2015 | Susan Wu