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For B2C Marketing Professionals

Vendor Landscape: Mobile Engagement Automation Solutions

Mobile Moments Demand Speed, Speed Demands Automation

November 22, 2016


Why Read This Report

With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors: mobile engagement automation. This report helps B2C marketers and digital business professionals understand this emerging landscape and find the right partner based on go-to-market strategies, current capabilities, and sophistication of automation. This is an update of a previously published report; Forrester periodically reviews it and updates it as needed.

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Tools And Templates

Vendor Selection Aids

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  • Companies Differ In Their Go-To-Market Strategies

Table of Contents

  • Mobile Moments Are At The Heart Of Consumer Engagement
  • Marketers Fall Short In Their Customers' Mobile Moments Today
  • A New Vendor Category Emerges: Mobile Engagement Automation
  • Today's MEA Vendors Provide An Emerging Toolkit
  • Recommendations

  • Choose A Strategic Partner With A Shared Future Vision
  • Supplemental Material
  • Related Research Documents

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