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For eBusiness & Channel Strategy Professionals

Vendor Landscape: Mobile Messaging Platforms

March 16, 2017

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Why Read This Report

The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the form of text, sounds, images, videos, links, forms, and more. Engaging customers through messaging demands a technology stack that is connected to, yet distinct from, systems that support mobile apps or mobile sites. This report defines the eight types of mobile messaging vendors available to digital business professionals and how their capabilities differ.

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Table of Contents

  • Mobile Messaging Serves Customers In Their Micro Moments
  • Too Many Enterprises Still Struggle With Messaging
  • The Mobile Messaging Solution Landscape Is Fragmented
  • Recommendations

  • Build A Messaging Capability With Strategic Partners
  • Supplemental Material
  • Related Research Documents

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