Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Vendor Landscape: Mobile Messaging Platforms

March 16, 2017


Why Read This Report

The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the form of text, sounds, images, videos, links, forms, and more. Engaging customers through messaging demands a technology stack that is connected to, yet distinct from, systems that support mobile apps or mobile sites. This report defines the eight types of mobile messaging vendors available to digital business professionals and how their capabilities differ.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).


Table of Contents

  • Mobile Messaging Serves Customers In Their Micro Moments
  • Too Many Enterprises Still Struggle With Messaging
  • The Mobile Messaging Solution Landscape Is Fragmented
  • Recommendations

  • Build A Messaging Capability With Strategic Partners
  • Supplemental Material
  • Related Research Documents

Recommended Research