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For B2C Marketing Professionals

Vendor Landscape: Native Advertising Technologies, Q3 2016

Master The Technologies That Align Consumer And Advertiser Outcomes Across Devices And Sites

September 22, 2016

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Why Read This Report

Native advertising's potential excites B2C marketers, who struggle with the blocking and poor performance of their ads, particularly on mobile. But most marketers are missing the native advertising reality, as confusion around technology, reach, and formats limits investment. This report shines a light onto the players who aspire to help marketers deliver effective native advertising. It describes what makes each approach positive and negative, and provides a prescription for future success.

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Table of Contents

  • Native Advertising Aligns Consumer And Advertiser Outcomes
  • Use Four Factors To Drive Successful Native Advertising
  • Understand Native Advertising's Evolution To Understand The Options
  • Native Ad Plays Are Still Nascent And Vary Wildly As The Space Grows
  • Recommendations

  • Boost Your Native IQ With Facebook And Larger Publisher Platforms
  • Supplemental Material
  • Related Research Documents

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