Trends Report

Vendor Landscape: Video Platforms For Customer And Employee Experience

Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees

August 18th, 2017
Nick Barber, null
Nick Barber
With contributors:
Stephen Powers , Jaclyn Galan , Peter Harrison

Summary

Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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