Trends Report

Vendor Landscape: Personalization Solution Providers, Q3 2017

Forrester's Landscape Overview Of Personalization Solution Providers

October 20th, 2017
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Fiona Swerdlow , Shar VanBoskirk , Rusty Warner , Meredith Cain

Summary

The personalization market landscape is a complex and growing world of vendors offering a wide range of services in response to rising consumer expectations for personalized, relevant experiences within shopping journeys. This market is a mix of large, established players; emerging challengers; and niche solution providers all vying for a piece of the increased demand for personalization solutions. This report presents a review of those vendors to help digital business professionals understand the capabilities of market participants and make informed technology purchasing choices.

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