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For eBusiness & Channel Strategy Professionals

Vendor Landscape: Personalization Solution Providers, Q3 2017

Forrester's Landscape Overview Of Personalization Solution Providers

October 20, 2017

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Why Read This Report

The personalization market landscape is a complex and growing world of vendors offering a wide range of services in response to rising consumer expectations for personalized, relevant experiences within shopping journeys. This market is a mix of large, established players; emerging challengers; and niche solution providers all vying for a piece of the increased demand for personalization solutions. This report presents a review of those vendors to help digital business professionals understand the capabilities of market participants and make informed technology purchasing choices.

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Table of Contents

  • Digital Pros Must Navigate A Complex Market For Personalization
  • The Market Is Undergoing A Shift Toward Individualization
  • Mastery Of Personalization Requires Three Technical Capabilities
  • The Vendor Landscape For Personalization Solutions
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