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For B2C Marketing Professionals

Vendor Landscape: Social Marketing Technology

March 10, 2017

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This is the Tools And Technology report in The Social Marketing Playbook For 2017.

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Why Read This Report

B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the struggle. This report helps marketers prepare for social marketing success with an explanation of today's social technology landscape and advice on how to navigate it. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We substantially revised this edition to factor in vendor profiles.

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Table of Contents

  • Marketers Embrace Social Suites, But Challenges Exist
  • Increase Your Tactical Efficiency With Purpose-Built Social Technology
  • Recommendations

  • Partner With Compliance To Vet Social Technology Needs
  • Supplemental Material
  • Related Research Documents

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