Vendor Profile: Hewlett-Packard, Q2 2008
HP Is A Differentiated Technology Platforms Vendor, With Room To Grow
May 27, 2008
Why Read This Report
Strategists at technology vendors looking to partner with Hewlett-Packard (HP) see the company's sprawling size and wonder how to partner effectively for their own success. Forrester believes that HP has revitalized itself since 2005 under CEO Mark Hurd and has effective plans for market success and growth. The HP product portfolio creates a wealth of opportunities for partners to flourish in both HP's enterprise and small and medium-size business (SMB) customer segments. The biggest opportunities for vendor strategists are in partnering with the Imaging and Printing Group (IPG) to integrate multifunction printers into business process and apps and with the Technology Solutions Group (TSG) around business technology (BT) solutions.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- About This Report
- HP Aims To Expand And Grow Its Solid Technology And Services Foundation
- HP Targets Four Of The Largest Market Areas
- HP Must Expand Its Strategic Enablers To Meet Growth Ambitions
- Vendor Strategists Have Numerous Opportunities With HP
- Supplemental Material
- Related Research Documents