Without the insights buried in petabytes of unstructured data, your customer view will never be complete. But most of the axioms, best practices, and technologies used for structured data do not apply to data mining and analysis of unstructured data. This report helps demystify text analytics processes for application development and delivery (AD&D) professionals. AD&D pros can also use the findings in this report to map their business requirements to vendor capabilities in the text analytics vendor selection process.