Trends Report

Vendor Landscape: Digital App Platforms

In The Next Platform Era, Consumer, Commerce, And Corporate Leaders Battle For Developers

February 17th, 2016
John Rymer
Jeffrey Hammond
With contributors:
James McQuivey, PhD , Christopher Mines , Claudia Tajima , Karen Traikovich


The most powerful digital experiences that companies can provide their customers span four domains: consumer, corporate, commerce, and connected devices. The first wave of these experiences require developers to custom-connect services from separate digital platforms in each domain. A chaotic market landscape, where platform vendors employ different pricing and go-to-market models, makes this challenge doubly difficult for AD&D pros. Read this report to understand the emerging vendor landscape for digital application platforms.

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