Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality

Marketing Performance Management (MPM) Is The Continuous Optimization Of Marketing's Contribution To Revenue
October 18th, 2016
Peter O'Neill
Matthew Camuso
and Kara Hartig


Organizations hold business-to-business (B2B) marketers responsible for forward-looking planning. But the backward-looking nature of marketing measurement techniques and philosophies hinder B2B marketers. Enter MPM: a discipline that governs goal setting,

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