Vendor Landscape: SFA Solutions For The Evolved Sales Force

SFA Vendors Are Finally Listening To The Needs Of Modern Sellers
November 10th, 2016
With Contributors:
Chad Rafferty
and Laura Glazer


Many organizations don't realize the potential of their sales force automation (SFA) investments. They roll out these applications to increase transparency into sales activities and create sales process consistency, but gaps in seller-focused functionalit

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.