Trends Report

Vendor Landscape: SFA Solutions For The Evolved Sales Force

SFA Vendors Are Finally Listening To The Needs Of Modern Sellers

November 10th, 2016
With contributors:
Stephen Powers , Chad Rafferty , Laura Glazer

Summary

Many organizations don't realize the potential of their sales force automation (SFA) investments. They roll out these applications to increase transparency into sales activities and create sales process consistency, but gaps in seller-focused functionality lead to user adoption woes. SFA vendors have closed many of these gaps by putting sellers at the center of their product enhancements. This report helps application development and delivery (AD&D) professionals identify, select, and implement SFA solutions to anchor their sales technology strategies and drive seller productivity.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.