Trends Report

Vendor Landscape: Technology Business Management Solutions

Customer-Obsessed Firms Must Manage Tech-Based Customer Value

October 31st, 2016
Eveline Oehrlich, null
Eveline Oehrlich
Sophia I. Vargas, null
Sophia I. Vargas
With contributors:
Bobby Cameron , Aaron Kinch , Diane Lynch


CIOs and their leadership teams can no longer leave the analysis, management, and optimization of technology management costs to spreadsheets and uncoordinated processes. Those who want a seat at the table must enable their firms to be customer-obsessed — customer-led, insights-driven, fast, and connected. To understand and manage technology to enable customer obsession, CIOs must free funds through effective and efficient operations and shift them to innovations, managing technology from a business perspective. This report explains technology business management (TBM), its benefits, and the solutions that support it.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.