Trends Report

Vendor Landscape: The Growing Demand For Vertical CRM Solutions

August 23rd, 2016
With contributors:
Stephen Powers , Meredith Cain , Peter Harrison

Summary

In the age of the customer, application development and delivery (AD&D) professionals who support customer relationship management (CRM) cannot afford failed technology initiatives. They increasingly deploy vertical CRM solutions to leverage industry-specific best practices, focus scarce technology management resources on innovation and differentiation, and decrease time-to-value. This report spotlights vertical CRM vendor solutions in seven industries and offers a decision framework for choosing the right type.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.