Trends Report

Vendor Landscape: Video Platforms For Customer And Employee Experience

Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees

August 18th, 2017
With contributors:
Stephen Powers , Jaclyn Galan , Peter Harrison

Summary

Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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